Market Interviews: Products, Markets and Options
When you look at your career in marketing, what discipline/component have you found most interesting/challenging?
Product marketing was one of the most interesting and challenging roles in my career. It was the first time I was really forced to think about markets of buyers rather than users. Prior to that my focus was on users of products for which I was a product manager. In the role of product marketing manager my thinking shift from using criteria to buying criteria, and that shift was a significant one.
Read the rest of this Product Marketing focused interview.
When you look at your career in marketing, what discipline/component have you found most interesting/challenging?
The sales and marketing interface. At most of organizations where I’ve worked there has always been tension between these two functions. The push and pull happens on many different levels:
- who to target?
- What markets?
- What to build and pitch?
- How to price?
- How to get to the decision maker?
More on packaging and positioning
Adam Shapiro
What do you feel the most important component of a successful marketing gig? (Product, Brand, Positioning)
Integration with other teams that are stakeholders. Too often, marketer’s efforts are either unappreciated, underutilized, or in the worst case, miss their mark because sales, customer service, product management, etc. were not involved or considered.
read more on sales engagement
This entry was posted on January 18, 2009 at 2:02 am and is filed under Interviews with tags branding, leadgen, management, marcom, marketing, new, product, sales, selling, social media. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
