Measuring brand investment is typically tough stuff. One way to keep track of the return is by getting on a Top Innovator list or other such important publication such as the Gartner Magic Quadrant for tech is one of the best ways to look at the ROI for brand spend.
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This entry was posted on September 8, 2010 at 1:10 am and is filed under marketing, Publications with tags brand, brand roi, marketing ROI, measuring awareness, ROI, strategic marketing, strategy. You can follow any responses to this entry through the RSS 2.0 feed
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