The Social Marketing Construct: eBook Launched

Marketing and branding are changing. This is nothing new, but the relatively recent introduction of new marketing channels due to evolving technology and the Internet–mainly social media–is leveling the playing field for small and large companies alike. All brands have the opportunity to be more visible in the marketplace and to develop greater customer trust with the right approach to managing the new marketing mix.
This document highlights areas for consideration as you look to launch a new brand or better manage an existing brand in a social marketplace. It discusses the emerging realities for brand management given the advent of social media as well as provides some basic practices that you can implement to navigate the changing landscape for your marketing and branding efforts.

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The Social Marketing Contract: Evolving Brands and Changing Realities

The market requires a new contract – The Social Marketing Contract


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